The rigour stays in the lab. What reaches you is simple: actives chosen for a reason, textures you'll crave, and honest labels.
Between the two of us: stubborn acne, strawberry skin, a scalp with commitment issues, and a shelf of products that looked promising, but performed like a coin toss.
Meanwhile, the internet decided some ingredients were scary. We'd like a word.
We met on a livestream during lockdown, bonded over sunscreens we couldn't buy, and asked the obvious question: why not make what doesn't exist?
And we stopped waiting.
Sreeja brings back the problems her clients keep asking about. We formulate, test on ourselves, argue about it, and launch only once it clears the checklist.
We're also done with an industry that treats people like they can't read an ingredient list. You can. We'll show our work.
We start with what's actually wrong, then build from zero.
If it isn't pulling its weight, it's out.
We read the studies so our claims don't have to exaggerate.
High-performance actives in textures you'll actually want to use.
Your shelf is not a storage unit.
Test subjects one and two, reporting for duty.
If we can't back it up, we don't say it.
Tested on founders. Never on animals.
No animal-derived ingredients.
Manufactured in a licensed facility. Boring, but important.
No sitting pretty. We have things to fix.
